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Nishanth Arya

Creator of quality designs and thinker of fresh ideas.

Nishanth Arya is a visionary Lead Product Designer whose creativity and strategic mindset shape the future of product experiences. With a keen eye for detail and a passion for user-centric design, Nishanth brings a unique blend of innovation and practicality to the table.

As a leader in the field, Nishanth goes beyond just creating aesthetically pleasing designs; he crafts cohesive and intuitive user journeys that seamlessly integrate with the product’s functionality. His approach is rooted in empathy, always considering the end user’s needs and pain points to ensure a truly user-friendly experience.

Nishanth’s leadership style is collaborative, fostering an environment where cross-functional teams thrive. His ability to communicate design concepts clearly and persuasively makes him an effective advocate for user-centered design principles within the broader product development process.

In addition to his design prowess, Nishanth is known for staying ahead of industry trends and emerging technologies. This foresight allows him to not only meet current user expectations but also anticipate and exceed future demands.

With a track record of successful product launches and a portfolio that speaks volumes about his design philosophy, Nishanth Arya stands as a beacon in the world of Lead Product Designers, shaping digital landscapes with both style and substance.

Things I Know

  • User-Centered Design (UCD)
  • Interaction Design
  • Information Architecture
  • User Research
  • Prototyping
  • Wireframing
  • Usability Testing
  • Design Thinking
  • Persona Development
  • A/B Testing
  • Accessibility
  • Visual Design
  • Collaboration
  • Responsive Design
  • User Feedback
  • Mobile-First Design
  • Metrics and Analytics
  • Design System
  • Empathy
  • Leadership

Work Details

Asper AI

Design Team Lead
Nov 2022 – Present
Bengaluru, Karnataka, India

Asper unlocks revenue growth for customers through a purpose-built AI to enable interconnected decisions.We understand the challenges companies face in making decisions at speed and scale. With the right mix of talent and technology, we help organizations overcome those challenges and become adaptive intelligent enterprises.
We are a part of Fractal_Logo group, a global leader in artificial intelligence and advanced analytics.Asper unlocks revenue growth for customers through a purpose-built AI to enable interconnected decisions.We understand the challenges companies face in making decisions at speed and scale. With the right mix of talent and technology, we help organizations overcome those challenges and become adaptive intelligent enterprises. We are a part of Fractal_Logo group, a global leader in artificial intelligence and advanced analytics.
Skills: Visual Language · Responsive Web Design · Typography · Wireframing

247 logo
Sr. Visual Designer
[24]7.ai India
Dec 2016 – Sep 2017

24]7.ai is a customer experience software and services company that uses artificial intelligence and machine learning to understand consumer intent.
Responsibilities:

– PSG (Product Solution Group)
– UI design of Major Hospitality brands like Hilton, Choice Hotels,Marriot
– UI design of Major Telecom brands like Optus, Vodafone, Dish, MetroPCS, HULU, Verizon
– UI design of Major Retail brands like Argos, Target, SearsPD, Lenovo
– Working closely with the PE ( Product Engineering ) team and PSG ( Product Solution Group )
– Data driven design projects
– Reporting on (DOE)Design Of Experiment
– Strategy development for increasing clicks on the Invite.
– Design the unique contextual invite for the people to accept chat.

Babyoye by Mahindra Vector Logo - Download Free SVG Icon | Worldvectorlogo

Principal Designer
Babyoye.com
Nov 2014 – Nov 2016
Bangalore Area, India

Babyoye is an e-commerce store providing pregnancy, infant-care, and mother-care products and services in India.

Responsibilities:

– UI design of website/Mobile and App
– Design of all Web Store creative’s, Web Layouts, Site Maps and Email Marketing Templates
– Lead the On-line Retention Marketing through targeted email marketing campaigns
– Reporting on Retention Marketing Campaigns
– Strategy development for increasing Sales
– Design the Blog – content creation, development and maintenance.
– Creative creation for all Social Media Campaigns
– Design of all company collaterals – both print and web

Principal Designer
Styletag
Apr 2012 – Oct 2014 · 2 yrs 7 mos
Bangalore

Responsibilities:

– Giving general creative direction and strategy to marketing campaigns
– Designing and developing the newsletters
– Overseeing the work of contract designers
– Establishing and curating our visual branding
– Designing templates for other departments to use (i.e. reporting templates for major donor development and grants management, etc)
– Print design for pieces like direct mail, etc.
– Web design for our web properties (both globally, and granularly at a campaign level)
– Overseeing user experience testing and assisting with product planning (i.e. when we launch a new web app, etc.)
– Writing markup and styles for our web projects

Responsibilities: – Giving general creative direction and strategy to marketing campaigns – Designing and developing the newsletters – Overseeing the work of contract designers – Establishing and curating our visual branding – Designing templates for other departments to use (i.e. reporting templates for major donor development and grants management, etc) – Print design for pieces like direct mail, etc. – Web design for our web properties (both globally, and granularly at a campaign level) – Overseeing user experience testing and assisting with product planning (i.e. when we launch a new web app, etc.) – Writing markup and styles for our web projects

Skills: Visual Language

Web Designer
YellAdworks
Apr 2010 – Apr 2012 · 2 yrs 1 mo
Bengaluru, Karnataka, India

I worked at the branch of Yellowpages that focused on creating static web pages for customers in the US. In total, we hosted around 1,500 static web pages, all of which adhered to web standards and regulations. As a member of the US foundation page team, my role involved working as both a web designer and web analyst, specifically in Quality Assurance. I was involved in a range of projects including online media, business solutions, marketing, digital services, website production, video, search marketing, banner advertising, presence and reach, as well as digital and printed directories.

Advisor Product Designer
Dell Technologies
Sep 2016 – Jul 2022

We connect human insights, business, and technology to design the simplest experiences that empower our customers and move Dell Technologies forward.

– Working on AI/ML projects which involves hight data-driven designs
– Worked on Alienware Gaming team on the customer landing pages
– SDFC (Sandbox Tool) worked on the research and development of the SFDC landing page for customers.
– Worked on the Mobile app for the sales rep which is called as SALESAID
– Developed, conducted user research and testing to validate the user-centered design.
– Performed audit on design and collaborate with Product Owners, stakeholders, and multidisciplinary teams
– Conducted usability tests to improve UX into Dell.com, Sales applications, Dell Finance, Order Fulfillment applications.
– Owned and executed the entire Product as assigned and provided solutions and optimized the complex interfaces keeping business goals intact.
– Developed Prototypes on Adobe XD, Figma, Web flow worked on Responsive Web and Mobile Applications.
– Pioneered the use of A/B split testing, conducting UX shares/review meetings among team members on new features and UX solutions.We connect human insights, business, and technology to design the simplest experiences that empower our customers and move Dell Technologies forward. – Working on AI/ML projects which involves hight data-driven designs – Worked on Alienware Gaming team on the customer landing pages – SDFC (Sandbox Tool) worked on the research and development of the SFDC landing page for customers. – Worked on the Mobile app for the sales rep which is called as SALESAID – Developed, conducted user research and testing to validate the user-centered design. – Performed audit on design and collaborate with Product Owners, stakeholders, and multidisciplinary teams – Conducted usability tests to improve UX into Dell.com, Sales applications, Dell Finance, Order Fulfillment applications. – Owned and executed the entire Product as assigned and provided solutions and optimized the complex interfaces keeping business goals intact. – Developed Prototypes on Adobe XD, Figma, Web flow worked on Responsive Web and Mobile Applications. – Pioneered the use of A/B split testing, conducting UX shares/review meetings among team members on new features and UX solutions.

Skills: Visual Language · Responsive Web Design · Typography · Wireframing · Presentations · Flow Diagrams · User Research · Prototyping · Usability Testing · Figma (Software)